Andrea Sestino,
Cesare Amatulli
New Technologies in Luxury Consumption
Evidences from Research and Implications for Marketing Strategies
Gebonden Engels 2023 9783031260810Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning.
Specificaties
ISBN13:9783031260810
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer International Publishing
Lezersrecensies
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Inhoudsopgave
Chapter 1: Introduction
Chapter 2: The issue of integrating new technologies in luxury marketing. A literature review
Chapter 3: Integrating smart objects and artificial intelligence in luxury fashion retail. The role of consumers’ status consumption orientation
Chapter 4: Integrating new technologies in luxury hospitality experiences. The effects of luxury hotel communication focus (traditionality vs. modernity), and consumers’ materialism
Chapter 5: Integrating smart objects and artificial intelligence in real-estate: Luxury real-estate communication focus (prestigiousness vs. “smartness”), and the role of consumers’ conspicuous consumption orientation
Chapter 6: Integrating smart objects and artificial intelligence in real-estate: Luxury real-estate communication focus (prestigiousness vs. “smartness”), and the role of consumers’ conspicuous consumption orientation
Chapter 7: Integrating new technologies in aesthetic clinical surgery: The role of consumers’ vanity
Chapter 8: Conclusions
Chapter 2: The issue of integrating new technologies in luxury marketing. A literature review
Chapter 3: Integrating smart objects and artificial intelligence in luxury fashion retail. The role of consumers’ status consumption orientation
Chapter 4: Integrating new technologies in luxury hospitality experiences. The effects of luxury hotel communication focus (traditionality vs. modernity), and consumers’ materialism
Chapter 5: Integrating smart objects and artificial intelligence in real-estate: Luxury real-estate communication focus (prestigiousness vs. “smartness”), and the role of consumers’ conspicuous consumption orientation
Chapter 6: Integrating smart objects and artificial intelligence in real-estate: Luxury real-estate communication focus (prestigiousness vs. “smartness”), and the role of consumers’ conspicuous consumption orientation
Chapter 7: Integrating new technologies in aesthetic clinical surgery: The role of consumers’ vanity
Chapter 8: Conclusions
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan