Albert N. Greco
The College Textbook Publishing Industry in the U.S. 2000-2022
The Search for Competitive Marketing Strategies
Gebonden Engels 2023 9783031304149Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).
Specificaties
ISBN13:9783031304149
Taal:Engels
Bindwijze:Gebonden
Uitgever:Springer Nature Switzerland
Hoofdrubriek:Mens en maatschappij, Marketing
Thema:
1KBB Verenigde Staten van Amerika, VS
3MRB Begin 21e eeuw c 2000 tot c 2050
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan