Markku Vierula
Find Your Market-Oriented Competitive Advantage
A Toolkit for Strategy and Branding
Gebonden Engels 2024 9783031716621Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.
Competitive advantages are created only by thinking in new way. By thinking what has not been thought.
Specificaties
ISBN13:9783031716621
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:145
Uitgever:Kauppakamari
Hoofdrubriek:Strategisch management, Leiderschap, Marketing, Reclame en verkoop, Strategisch management
Lezersrecensies
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Inhoudsopgave
PART I TOWARDS A COMPETITIVE EDGE.- HOPES AND CASTLES IN THE AIR.- LET’S JUST MAKE THE CHANGE IF ONLY WE KNEW HOW.- TOWARDS THE BASICS OF THE COMPETITIVE EDGE TOOLKIT.- PART II FIND YOUR MARKET ORIENTED COMPETITIVE ADVANTAGE.- WHAT IS A COMPETITIVE ADVANTAGE.- SET OF TOOLKITS.- FINDING A COMPETITIVE ADVANTAGE IN THE COMPANY’S RESOURCES.- CONCRETE BUSINESS EXAMPLES.- COMPETITIVE ADVANTAGE PUT INTO PRACTICE.- COMPETITIVE ADVANTAGE AS A DRIVER FOR ORGANISATIONAL DEVELOPMENT.- A BRAND IS A JOINT CREATION BY THE CUSTOMER AND THE COMPANY.- COMMUNICATION.- PART III FOOD FOR THOUGHT.- INNOVATION REQUIRES CREATIVITY.- COMPETITIVE ADVANTAGE IS AN UMBRELLA TERM FOR CURRENT TRENDS AND MEANS.- WELL KNOWN STRATEGY TOOLKITS.- HOW THE TOOLKIT WAS CREATED.- A FINE CONCLUSION TO THE TOOLKIT.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan