Roshan Panditharathna,
Denis Hyams-Ssekasi,
David Bamber
Contemporary Marketing Solutions
Strategies for Growth in a Competitive Consumer Landscape
Gebonden EN 2025 9783031746567Levertijd ± 16 werkdagen
Gratis verzonden
Samenvatting
The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors address new and emerging areas within marketing, such as sustainable marketing, the circular economy, and how technologies drive and provide marketing solutions. Rather than exploring the issues, this book focuses on the solutions that these emerging areas provide for businesses. An essential resource for researchers and students, this book demonstrates how marketing activities are relevant to contemporary businesses, offering a state-of-the-art look at emerging trends.
Specificaties
ISBN13:9783031746567
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:306
Uitgever:Springer International Publishing AG
Hoofdrubriek:Reclame en verkoop, Marketing, Reclame en verkoop
Thema:
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- advisering
- algemeen management
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- economie
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- inkoop en logistiek
- internet en social media
- it-management / ict
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- leiderschap
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