Canan Saricam,
Nazan Okur
Changing Textile and Apparel Consumption in Transformative Era of Sustainability and Digitalization
Gebonden Engels 2025 9783031974182Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
This monograph describes emerging practices of sustainability and digitalization in the fashion industry and the consumer perspectives on implementation efforts. The chapters in the book are organized into three parts. In the first part of each chapter, a general overview of the topic is given with the relevant descriptions, information, facts, and statistics. The second section of each chapter provides cases and consumer perspectives. Each chapter ends with an empirical study. The chapters discuss practical implications for the professionals as well as findings associated with different consumer groups. The contents of this book will be useful to both academics and practitioners.
Specificaties
ISBN13:9783031974182
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:226
Uitgever:Springer Nature Switzerland
Hoofdrubriek:Economie, Leiderschap
Lezersrecensies
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Inhoudsopgave
Chapter 1: Sustainable Fashion Consumption In a Transformative Era.- Chapter 2: Digital Markets and E-Commerce Applications In Fashion Retailing.- Chapter 3: The Role of Social Marketing On Promoting Sustainable Fashion Consumption.- Chapter 4: Modern Tools In Fashion Retailing and Consumer Perspective.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan