Artificial Intelligence Transforming Marketing

Chapter 1: The impact of artificial intelligence on marketing research.- Behavioural customers analysis with artificial intelligence: Challenges and pitfalls of un(biased) decision-making.- Artificial Intelligence in Marketing Education: Shaping the Future of Learning.- Bias and Hallucinations in AI Marketing: Ethical Challenges and Emerging Responsibilities.- Strategic decision-making using artificial intelligence.- Applying artificial intelligence in marketing to enhance client relationships.- The use of artificial intelligence to advance green marketing: balancing ethics and technology.- Empowering the Sales Force: How AI is revolutionizing Modern Sales Management.- An analysis of Advertising Campaigns Powered by Artificial Intelligence.- The Artificial Intelligence in Customer Service Revolution. Artificial Intelligence Applied to Neuromarketing.- Artificial Intelligence for data analysis.- Designing and Optimizing Brick-and-Mortar Retail Spaces with Artificial Intelligence.- Crisis Communication with AI: Organisational Impacts and Strategic Challenges.- AI Applied to Business-to-Business Marketing.- Emotional and social listening with artificial intelligence.- Integrating Artificial Intelligence into Content Marketing: A Systematic Literature Review and a Conceptual Framework.- How artificial intelligence shapes consumer behaviour in social commerce.- The Rise of Virtual Influencers and the Role of AI in Transforming Influencer Marketing.- he Impact of Chatbots Assistance in Customer Experience: A Comparative Analysis of the Hospitality and E-Commerce Sectors.