Human-Centric Marketing
A Humanistic Approach to Business
Gebonden Engels 2026 9783032255099Samenvatting
This work invites readers to rediscover marketing as a space for authenticity, empathy, and purpose. In a business world driven by speed, automation, and superficial metrics, Andreea Orîndaru calls for a return to what truly connects us—our shared humanity. Using the PAUSE framework—Presence, Authenticity, Unity, Sustainability, and Empathy—she offers a fresh perspective and practical tools for building trust-based brands and meaningful relationships. Blending academic insight with reflective depth, the book challenges conventional marketing paradigms and encourages a more conscious, values-driven approach to communication and leadership. Designed for professionals, entrepreneurs, and students, it bridges business strategy with personal growth, offering a compelling vision of marketing as a force for positive impact and deeper human connection.
Specificaties
Lezersrecensies
Inhoudsopgave
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan