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Entrepreneurship, Business and Economics - Vol. 1

Proceedings of the 15th Eurasia Business and Economics Society Conference

Gebonden Engels 2016 9783319275697
€ 240,99
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Samenvatting

This volume of Eurasian Studies in Business
and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.

Specificaties

ISBN13:9783319275697
Taal:Engels
Bindwijze:Gebonden
Uitgever:Springer International Publishing

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          Entrepreneurship, Business and Economics - Vol. 1