Danilo Zatta
Revenue Management in Manufacturing
State of the Art, Application and Profit Impact in the Process Industry
Gebonden Engels 2016 9783319302393Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.
Specificaties
ISBN13:9783319302393
Taal:Engels
Bindwijze:Gebonden
Uitgever:Springer International Publishing
Hoofdrubriek:Financieel management, Financieel management, Strategisch management
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