Mihalis Kavaratzis,
Gary Warnaby,
Gregory J. Ashworth
Rethinking Place Branding
Comprehensive Brand Development for Cities and Regions
Paperback Engels 2016 9783319343532Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
Specificaties
ISBN13:9783319343532
Taal:Engels
Bindwijze:Paperback
Uitgever:Springer International Publishing
Hoofdrubriek:Reclame en verkoop, Marketing, Reclame en verkoop
Lezersrecensies
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