Leading Pharmaceutical Innovation

Name: Leading Pharmaceutical Innovation
Author: Oliver Gassmann

Trends and Drivers for Growth in the Pharmaceutical Industry

Gebonden Engels 2008 2e druk 9783540776352

60,99

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Samenvatting

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.

Specificaties

ISBN13:9783540776352

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:186

Uitgever:Springer Berlin Heidelberg

Druk:2

Hoofdrubriek:Strategisch management, Strategisch management, Inkoop en logistiek

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Inhoudsopgave

Innovation: Key to Success in the Pharmaceutical Industry.- The Industry Challenge: Do You Really Want to Be in This Business?.- The Science and Technology Challenge: How to Find New Drugs.- The Pipeline Management Challenge: How to Organize Innovation.- The Internationalization Challenge: Where to Get Access to Innovation.- Management Answers to Pharmaceutical R&D Challenges.- Future Directions and Trends.