Innovation Strategies in New Product Development

Balancing Technological, Marketing and Complementary Competencies of a Firm

Paperback EN 2011 9783631619636
Verwachte levertijd ongeveer 16 werkdagen

Samenvatting

Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises.

Specificaties

ISBN13:9783631619636
Taal:EN
Bindwijze:Paperback
Aantal pagina's:188
Uitgever:Peter Lang AG

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        Innovation Strategies in New Product Development