Markus B. Hofer,
Bernhard Ebel
Business Success in China
Paperback Engels 2010 9783642070983Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.
Specificaties
ISBN13:9783642070983
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:275
Uitgever:Springer Berlin Heidelberg
Hoofdrubriek:Marketing, Algemeen management, Financieel management, Marketing
Lezersrecensies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan