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Strategic Management of Professional Service Firms

Theory and Practice

Gebonden Engels 2010 2011e druk 9783642160622
€ 156,99
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Samenvatting

Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies. 

Specificaties

ISBN13:9783642160622
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:208
Uitgever:Springer Berlin Heidelberg
Druk:2011

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          Strategic Management of Professional Service Firms