Oana Buliga
Measures for Innovating Business Models
An Empirical Study of German SMEs
Paperback Engels 2014 2014e druk 9783658055349Levertijd ± 9 werkdagen
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Samenvatting
The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.
Specificaties
ISBN13:9783658055349
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:74
Uitgever:Springer Fachmedien Wiesbaden
Druk:2014
Hoofdrubriek:Algemeen management, Algemeen management, Strategisch management
Serie:BestMasters
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan