Daniel Hurrle,
Julia Postatny
Social Media for Scientific Institutions
How to Attract Young Academics by Using Social Media as a Marketing Tool
Paperback Engels 2015 9783658088217Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.
Specificaties
ISBN13:9783658088217
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:136
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:Reclame en verkoop, Algemeen management, Marketing, Reclame en verkoop
Serie:BestMasters
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan