Franziska Krüger
The Influence of Culture and Personality on Customer Satisfaction
An Empirical Analysis across Countries
Paperback Engels 2016 9783658125561Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
Specificaties
ISBN13:9783658125561
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:208
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:, Financieel management, Marketing, Reclame en verkoop
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Inhoudsopgave
The Satisfied Customer in International Business.- Customer Satisfaction, Culture, and Personality.- The Structure of the Zone of Tolerance across Countries and Individuals.- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan