Lisa Dühring
Reassessing the Relationship between Marketing and Public Relations
New Perspectives from the Philosophy of Science and History of Thought
Paperback Engels 2017 9783658180331Levertijd ± 9 werkdagen
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Samenvatting
Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
Specificaties
ISBN13:9783658180331
Taal:Engels
Bindwijze:Paperback
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:Mens en maatschappij, Communicatie en media, Marketing
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan