Cathrin Huber
The Corporate Reputation of Multinational Corporations
An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations
Paperback Engels 2017 9783658197636Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers’ corporate reputation perceptions is given.
Specificaties
ISBN13:9783658197636
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:181
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:, Financieel management, Marketing
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Inhoudsopgave
The Moderating Role of Institutional Country Differences on Corporate Reputation Effects.- Institutional Country Distances and Firm-specific Resources as Moderators of Corporate Reputation Effects.- National Culture Approaches as Antecedents of Corporate Reputation Perceptions.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan