The Instigatory Theory of NGO Communication

Strategic Communication in Civil Society Organizations

Paperback Engels 2019 9783658268572
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By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. 

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ISBN13:9783658268572
Taal:Engels
Bindwijze:Paperback
Uitgever:Springer Fachmedien Wiesbaden

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          The Instigatory Theory of NGO Communication