Lukas Zimmer
Consumer Responses to Corporate Responsibility and Branding
The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration
Paperback EN 2025 9783658479152Levertijd ± 16 werkdagen
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Samenvatting
Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinational corporations can benefit from consumer-perceived corporate social responsibility in various institutional contexts. Regarding corporate branding, he demonstrates that communication budget adjustments according to national internet penetration are favorable in terms of consumer behavior across nations. Moreover, he reveals beneficial and powerful dimensions of corporate social responsibility for consumer behavior in different regulative environments.
Specificaties
ISBN13:9783658479152
Taal:EN
Bindwijze:Paperback
Aantal pagina's:197
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:Communicatie en media, Communicatie en media, Marketing, Reclame en verkoop
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan