Nele Jacobs
Strategic Orientations and Innovativeness of Multinational Corporations
A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context
Paperback Engels 2025 9783658490188Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key abilities are essential to the success and resilience of MNCs.
In her research, Nele Jacobs adopts a theory-based approach to examine the interplay between a firm’s perceived strategic orientations, innovativeness, special corporate abilities, and consumer responses in an international context. Furthermore, Jacobs provides valuable insights into the differences in consumer cognition and behavior caused by critical country-level boundary conditions.
Specificaties
ISBN13:9783658490188
Taal:Engels
Bindwijze:Paperback
Aantal pagina's:201
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:, Financieel management, Marketing
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction.- Study 1: The Role of National Institutions in the Effects of Consumers’ Perceived Customer Orientation and Firm Innovativeness.- Study 2: Effects of National Institutions on Corporate Brand Ability Associations during the Pandemic.- Study 3: How Perceived Stakeholder Orientations Affect Consumers’ Perceived Firm Innovativeness Across Nations.- Final Remarks.- References.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan