Oliver Vogler
Brand Management
Brand Strategy, Brand Implementation, and Brand Evaluation
Paperback EN 2026 9783658502447Levertijd ± 16 werkdagen
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Samenvatting
This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, executive education participants, and brand management professionals. Built around the proprietary framework – The Brand Management Clock Face – the book is structured into twelve chapters that systematically address key management challenges across a brand’s lifecycle. The content combines well-established academic concepts with years of hands-on brand management experience. It bridges the strategic clarity of German brand identity models with the action-oriented mindset of American and French brand leadership.
This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
Specificaties
ISBN13:9783658502447
Taal:EN
Bindwijze:Paperback
Aantal pagina's:300
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:Reclame en verkoop, Marketing, Reclame en verkoop
Thema:
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan