Oliver Errichiello
The Church as a Brand
Identifying Strengths, Preserving Identity, Building Trust
Gebonden EN 2026 9783658515645Levertijd ± 16 werkdagen
Gratis verzonden
Samenvatting
This book shows how churches can discover and strengthen their distinctive identity—enabling them to present themselves as a strong brand both internally and externally. Instead of focusing on superficial advertising, it highlights what truly defines churches and how they can live and communicate these values credibly.
Combining insights from brand sociology with real-life examples, including a detailed case study from the Diocese of Feldkirch/Vorarlberg (Austria), the book offers practical guidance for authentic and collaborative church leadership. It is aimed at those who want not only to manage their church in challenging times, but to actively shape its development—preserving what is valuable while addressing necessary change.
Specificaties
ISBN13:9783658515645
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:137
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:Religie, Marketing, Reclame en verkoop
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan