Corporate Portfolio Communication
Dimensions and Antecedents of its Extent
Paperback Engels 2026 9783658524142Samenvatting
At the heart of strategic management is the definition of a company’s business unit strategy, which is supported by corporate portfolio management. While the concept of corporate portfolio management, its role within the strategic management process, as well as the corresponding corporate portfolio instruments have been extensively addressed by literature, the communication of corporate portfolio information towards a company's shareholders and other stakeholders has not received in depth research attention yet. This book offers an innovative research approach by creating a concept for corporate portfolio communication including its dimensions, extent and communication, based on which stock market and behavioral CEO antecedents are investigated.
Specificaties
Lezersrecensies
Inhoudsopgave
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan