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Trend Management

How to Effectively Use Trend-Knowledge in Your Company

Gebonden Engels 2022 1e druk 9783662647028
Verkooppositie 2408Hoogste positie: 2408
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Samenvatting

This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies.

Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company.

Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.

Specificaties

ISBN13:9783662647028
Trefwoorden:trend management
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:116
Uitgever:Springer
Druk:1
Verschijningsdatum:30-1-2022
Hoofdrubriek:Algemeen management
ISSN:

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Inhoudsopgave

Chapter 1. About trends in general.
Chapter 2. Excursus: Dealing with fuzzy information.
Chapter 3. Trend analysis in companies.
Chapter 4. Trend research: Collecting trend information.
Chapter 5. Trend analysis: Understanding effects.
Chapter 6. Excursus: Thinking traps in trend analysis.
Chapter 7. Trend study: in-depth analysis of a trend.
Chapter 8. Trend radar: overview of relevant trends.
Chapter 9. Trend management as a corporate function.
Chapter 10. A word in closing

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