Michael Bungert
Termination of Price Wars
A Signaling Approach
Paperback Engels 2003 9783824479566Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Michael Bungert investigates the possibility to terminate (non-beneficial) price wars through appropriate signals and analyzes the effect of different types of signals on the price reaction behaviour of a competitor. He demonstrates that all signal types show a significant effect on the probability of a co-operative price reaction.
Specificaties
ISBN13:9783824479566
Taal:Engels
Bindwijze:paperback
Aantal pagina's:240
Uitgever:Deutscher Universitätsverlag
Hoofdrubriek:Reclame en verkoop, Reclame en verkoop, Marketing
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Inhoudsopgave
Basic aspects of price wars
Overview of the literature on price wars
General approaches to conflict analysis and termination
Hypotheses on price war termination moves and termination-relevant signals
Data collection and statistical analyses for the price war termination experiment
Results of the experiment
Overview of the literature on price wars
General approaches to conflict analysis and termination
Hypotheses on price war termination moves and termination-relevant signals
Data collection and statistical analyses for the price war termination experiment
Results of the experiment
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan