Julius Wiedemann
Logo Design. Global Brands
Global Brands
Gebonden Engels 2019 9783836576758Levertijd ongeveer 11 werkdagen
Gratis verzonden
Samenvatting
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.
From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.
Specificaties
ISBN13:9783836576758
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:608
Uitgever:Taschen GmbH
Hoofdrubriek:Kunst en cultuur, Marketing
Serie:Bibliotheca Universalis
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