Case Studies In Marketing
The Indian Context
Paperback EN 2026 9788199757653Samenvatting
New Edition. This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. In the present edition, the following cases have been thoroughly updated.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan
