Massimo Mariani
What Images Really Tell Us – The Adoption of Visual Rhetoric in Graphic Design, Art and Advertising
The Adoption of Visual Rhetoric in Graphic Design, Art and Advertising
Paperback EN 2019 9788417656041Levertijd ± 11 werkdagen
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Samenvatting
How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.
Specificaties
ISBN13:9788417656041
Taal:EN
Bindwijze:Paperback
Aantal pagina's:288
Uitgever:Hoaki
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