What is post-branding?
How to Counter Fundamentalist Marketplace Semiotics
Paperback Engels 2023 1e druk 9789083270678Samenvatting
Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft – a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism.
Specificaties
Lezersrecensies
Vaak samen gekocht
Anderen die dit boek kochten, kochten ook
-
Ringo Gomez€ 40,00 -
Roland Kupers€ 69,00
-
Vincent Verschoor€ 79,50
-
Miranda Lundy€ 11,99
-
Scott Olsen€ 11,99
-
Tim Onderbeke€ 29,90
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan