Reputed Trade Marks and Their Protection

Gebonden Engels 2026 1e druk 9789403553108

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Samenvatting

Reputed Trade Marks and Their Protection provides a comparative analysis of the legal protection of trade marks whose reputation gives them a value extending beyond their traditional function as indicators of origin. In today’s global and digital economy, reputed marks play a significant economic and communicative role. Their protection may go beyond the principles of specialty and likelihood of confusion and extend to dilution, tarnishment and unfair advantage. This broader protection, however, also raises difficult questions about the proper limits of trade mark rights and their relationship with competition, market access and freedom of expression.

Drawing on international instruments, AIPPI Study Questions and resolutions, and developments in national and regional law, this volume examines the diverse concepts of well-known, reputed, famous and highly renowned marks.

It explores the criteria for:
- establishing reputation;
- the relevant public;
- evidentiary requirements and the burden of proof;
- the scope of protection and forms of infringement; and
- limitations, defences and the loss and possible restoration of reputation.

The book combines doctrinal analysis with detailed country-specific studies, revealing both shared principles and important divergences between jurisdictions. By bringing together different legal traditions and approaches, it provides an integrated account of one of the most dynamic and contested areas of contemporary trade mark law.

Bringing together comparative, national and international perspectives, Reputed Trade Marks and Their Protection provides an authoritative resource on the legal treatment of reputed marks across jurisdictions.

Specificaties

ISBN13:9789403553108

Taal:Engels

Bindwijze:gebonden

Uitgever:Kluwer Law International

Druk:1

Verschijningsdatum:1-9-2026

Hoofdrubriek:Juridisch

Jongbloed:Intellectuele + Industriële eigendom algemeen

Serie:AIPPI Law Series

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Inhoudsopgave

About the Editors
About the Contributors

Foreword
Lorenza Ferrari Hofer, President of AIPPI

Introduction
Klaudia Blach Morysinska and Graciela Claudia Pérez de Inzaurraga

International Framework
Géraldine Arbant and Dennis Prahl

Chapter 1
Argentina
Jorge Otamendi
Chapter 2
Australia
Tommy Chen, Clare Cunliffe and Mark Metzeling
Chapter 3
Benelux (Belgium, the Netherlands and Luxembourg)
Emmanuel Cornu and Geoffrey Froidbise
Chapter 4
Brazil
Claudia Maria Zeraik and Maria Pia Guerra
Chapter 5
Canada
Paula Clancy and Fraser Rowand
Chapter 6
Chile
Max Montero and Antonio Varas
Chapter 7
China
Gang Hu, Jing Xu and Ling Zhao
Chapter 8
Colombia
Margarita Castellanos
Chapter 9
Denmark
Johan Loje
Chapter 10
European Union
Yann Basire and Eléonore Gaspar
Chapter 11
Finland
Pamela Lönnqvist and Kati Rantala
Chapter 12
France
Christophe Chapoullié and Deborah Vincze
Chapter 13
Germany
Dr Kristina Wagner, LL.M.
Chapter 14
India
Vidisha Garg and Bitika Sharma
Chapter 15
Italy
Lorenzo Micacchi and Paolina Testa
Chapter 16
Japan
Eiichiro Kubota
Chapter 17
Mexico
Eryck Castillo and Mariana Vargas
Chapter 18
New Zealand
Richard Watts and Ye Rin Yoo
Chapter 19
Poland
Aleksandra Kuznicka-Cholewa and Aleksandra Penkowska
Chapter 20
Portugal
Ana de Sampaio
Chapter 21
Romania
Sonia Florea
Chapter 22
Singapore
Tony Yeo and Yuen Kit Kuan
Chapter 23
South Korea
Hayoun Chun and Jeong Sang Tae
Chapter 24
Spain
Prof. Pilar Montero García-Noblejas and Jordi Güell Serra
Chapter 25
Sweden
Hans Eriksson and Sofia Ljungblad
Chapter 26
Switzerland
Tobias Hiltpold and Peter Widmer
Chapter 27
Türkiye
Melis Abacioglu and Zeynep Seda Alhas
Chapter 28
United States of America
Seema Mehta and Robert Sacoff