Lean Marketing & Sales Operations

Lean Marketing & Sales Operations presents a practical, systems-oriented approach to applying Lean Thinking beyond the traditional factory floor and into the commercial organization.

This book shows how to:

• Define customer value and distinguish value-added work from waste
• Map the Customer Acquisition Value Stream
• Identify the hidden seven wastes of Marketing and Sales
• Reduce Lead Time, waiting, rework, and unnecessary customer effort
• Apply Kanban and WIP limits to Marketing and Sales
• Design a Lean sales pipeline
• Identify and manage commercial bottlenecks using flow and Theory of Constraints principles
• Apply Standard Work and Poka-Yoke to reduce errors and stabilize performance
• Improve Customer Experience through Lean flow
• Build meaningful Lean metrics for customer, flow, quality, and business performance
• Apply Kaizen, A3 thinking, PDCA, and structured problem solving
• Build a Lean Marketing & Sales Operating System
• Use automation and AI without simply accelerating waste or creating uncontrolled WIP

Designed for marketing and sales leaders, operations managers, Lean practitioners, consultants, business owners, industrial engineers, and professionals.