Business Storytelling
Craft Compelling Narratives That Influence, Persuade and Inspire Action
Paperback EN 2026 1e druk 9789465592176Samenvatting
Business Storytelling explores how narrative techniques can be applied in professional contexts to communicate ideas more clearly and move people toward action. This book, written with the assistance of artificial intelligence, introduces the principles behind effective business narratives and explains how structure, character, and context work together to make a message stick. In these pages, you will find practical guidance on crafting stories suited to presentations, proposals, leadership communication, and persuasive writing. The book walks you through the key elements of a compelling narrative, from establishing a clear purpose to shaping your message for a specific audience. Whether you work in management, sales, or any field where communication matters, you will come away with a clearer understanding of how storytelling functions as a professional tool.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan