Managing professionals? Don't!

Introduction 3

1 mission and vision 11
Improve the balance: More collective ambition, fewer rules and procedures

2 strategy 46
The strategy is: Innovation and operational excellence and customer focus

3 structure 61
Stimulate borderless collaboration through loosely defined and multiform structures

4 systems 90
Do not manage based on process but on desired output: Do so with the aid of Personal and Team Commitment Statements

5 people 108
Offer professionals continuing learning opportunities to ensure state-of-the-art involvement in their profession

6 management style 139
Inspire professionals, BE there, dare to differentiate, function as heat shield against “noise from above’”
and love their profession

7 organizational culture 170
Stimulate a climate in which professionals are trusted and given room to exploit and explore their profession

Grand Finale 185

Bibliography 187