Timo Dietrich,
Sharyn Rundle-Thiele,
Krzysztof Kubacki
Segmentation in Social Marketing
Process, Methods and Application
Gebonden Engels 2016 9789811018336Levertijd ± 9 werkdagen
Gratis verzonden
Samenvatting
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts.
The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
Specificaties
ISBN13:9789811018336
Taal:Engels
Bindwijze:Gebonden
Uitgever:Springer Nature Singapore
Hoofdrubriek:Marketing, Marketing, Reclame en verkoop
Thema:
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- advisering
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