Hiroo (Hakuoh Univ Takahashi,
Hiroo Takahashi
EVERYTHING ORIGINATED FROM MILK
CASE STUDY OF NESTLE
Gebonden EN 2021 9789811234088Levertijd ongeveer 16 werkdagen
Gratis verzonden
Samenvatting
This book is essentially a case study of food giant Nestle. the largest food company in the world which was born in the town of Vevey, Switzerland over hundreds of years ago. Prof Takahashi's interest in Nestle was sparked 50 years ago when he visited Nestle during a trip to Switzerland. He took painstaking efforts to research and discover the secrets of Nestle's success over the last few decades. In this book, Prof Takahashi expounds what has made Nestle a world-reigning global corporation despite its small domestic Swiss market through examining its corporate strategy and R&D, and illustrates how Nestle became the most representative and symbolic company among today's successful Swiss companies.
Specificaties
ISBN13:9789811234088
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:168
Uitgever:World Scientific Publishing Co Pte Ltd
Hoofdrubriek:Algemeen management, Algemeen management, Organisatiekunde
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan