MANAGEMENT OF INNOVATION STRATEGY IN JAPANESE COMPANIES
Gebonden EN 2016 9789814759625Samenvatting
Traditionally, innovation has been considered difficult to manage, as it occurs through contingent discoveries and inventions. For effective innovation management, it is necessary to determine what provides new value to customers and achieve this new value efficiently, while solving the technical problems. This book explores how innovation management for industrial revitalization and activation are conducted in Japanese companies. 'Innovation' has diverse definitions, but the editors of this book have adopted the one proposed by J A Schumpeter. The features of innovation management in Japanese companies are considered systematically in the book. Positive analyses using questionnaires and innovation management strategy in individual industries and companies is also explored in detail.
Specificaties
Lezersrecensies
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan