Varsha Jain,
Githa S. Heggde,
Russell Belk,
George Spais
e.a.
Marketing in a Digital World
Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
Gebonden EN 2026 9789819565047Levertijd ± 16 werkdagen
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Samenvatting
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing strategies and consumer responses. With contributions from global scholars, the book offers a broad academic and practical view of how marketing continues to adapt to digital and cultural transformations. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised by Mudra Institute of Communications, Ahmedabad, India.
Specificaties
ISBN13:9789819565047
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:322
Uitgever:Springer Verlag, Singapore
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan