AFRICAN BUSINESSES AND MULTIPLE VALUE CREATION: IMPACT THROUGH TECHNOLOGY AND DIGITALISATION

This volume examines how entrepreneurship, innovation, and digitalisation are reshaping livelihoods and businesses across Africa, with a focus on multiple value creation—the simultaneous pursuit of economic, social, and environmental impact. Drawing on diverse studies from various regions and sectors, the book highlights how African entrepreneurs are leveraging technology, digital platforms, and financial innovations to build resilience, expand opportunities, and foster inclusive growth.Chapters explore a wide range of practices, from telehealth and mobile banking to frugal innovation and circular economy models, showcasing how value is generated not only for individual entrepreneurs but also for communities and ecosystems. The volume emphasizes contributions to women and youth empowerment, indigenous knowledge preservation, financial inclusion, and sustainable development through cultural and creative industries.At the same time, it addresses structural challenges such as limited infrastructure, weak institutions, and uneven access to finance, offering a nuanced view of the entrepreneurial landscape. By collating experiences from across the continent, the book provides scholars, practitioners, and policymakers with fresh evidence on how entrepreneurship rooted in purpose can drive equitable and sustainable development.