Managerial Economics
A Problem Solving Approach
Gebonden Engels 2026 7e druk 9798214055640Samenvatting
Learn how to use managerial economics to diagnose and solve business problems with Froeb/McCann/Ward/Shor's "Managerial Economics: A Problem Solving Approach," 7th Edition. Designed for upper-level and MBA students like you, the text offers a succinct and fast-paced approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, emphasizing real daily decisions that managers face. Models help you determine why mistakes are made and how to fix them. The latest economic updates introduce the most recent economic developments and current economic challenges worldwide. Learn how to apply economic theory to the most formidable business challenges with interactive applications and MindTap digital resources. Meaningful insights make this learning guide useful now and throughout your career.
Specificaties
Lezersrecensies
Inhoudsopgave
1. Introduction: Incentive Alignment.
2. The One Lesson of Business.
3. Benefits, Costs, and Decisions.
4. Extent (How Much) Decisions.
5. Investment Decisions: Look Ahead and Reason Back.
Part II: PRICING, COST, AND PROFITS.
6. Simple Pricing.
7. Economies of Scale and Scope.
8. Understanding Markets and Industry Changes.
9. Market Structure and Long-Run Equilibrium.
10. Strategy: The Quest to Keep Profit from Eroding.
11. Foreign Exchange, Trade, and Bubbles.
Part III: PRICING FOR GREATER PROFIT.
12. More Realistic and Complex Pricing.
13. Direct Price Discrimination.
14. Indirect Price Discrimination.
Part IV: STRATEGIC DECISION MAKING.
15. Strategic Games.
16. Bargaining.
Part V: UNCERTAINTY.
17. Making Decisions with Uncertainty.
18. Auctions.
19. The Problem of Adverse Selection.
20. The Problem of Moral Hazard.
Part VI: ORGANIZATIONAL DESIGN.
21. Getting Employees to Work in the Firm's Best Interest.
22. Getting Divisions to Work in the Firm's Best Interest.
23. Managing Vertical Relationships.
Part VII: WRAPPING UP.
24. You Be the Consultant.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan