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EN17-04-20233e druk9781119906247
The ultimate marketing resource from the world's leading scholars From the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. Meer
e-book
EN20-03-20251e druk9781839787645
This book, Global Expansion Remote Presence for Scale-Ups, is the third in a four-part series. After selecting expansion regions and defining the appropriate Route-to-Market strategies, allocate the necessary resources. Meer