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Marketing 5.0 (2)
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EN20-04-20211e druk9781119668510
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Meer
1 dag in de top 100
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EN22-06-20101e druk9780470598825
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Meer