The practical, expert guide to reaching the new consumer Customer–Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Meer

The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. Meer

'Foutje, bedankt', 'Goeiemoggel', 'Wij van WC-eend', 'Even Apeldoorn bellen', 'Ik heb nog zo gezegd geen bommetje!' of 'Niet omdat het moet, maar omdat het kan'. Meer