Het boek bestrijkt het complete vakgebied en maakt door de vele cases en voorbeelden de alledaagse praktijk van (digital, social & sustainable) branding inzichtelijk.  Meer

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.  Meer

If you are responsible for leading your organization’s digital marketing strategy, you recognize that with the rise of a hyperconnected world, two key trends are taking place: the blurring of a brand’s boundaries and the broadening of branding, such that brand managers are no longer in control of the brand as much as they used to be.  Meer