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gebondenEngels9789813341821
10-3-2021
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. Meer
paperbackEngels9789813341852
10-3-2022
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. Meer
gebondenEngels9789813342552
17-11-2020
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. Meer
paperbackEngels9789813342583
17-11-2021
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. Meer
paperbackEngels9789819702305
25-4-2025
The book constructs a holistic analytical framework for the selection of hotel sites and the evaluation of their value, employing the TSPV (Target Analysis—Site Selection—Project Planning—Value Assessment) methodology, particularly in the context of emerging urban (new area) developments. Meer
gebondenEngels9789819702848
21-4-2024
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Meer
gebondenEngels9789813344617
5-1-2021
This book focuses on the Chinese context to investigate how informal institutions (Confucian culture and its dimensions, religion, political connections) in China affect accounting behaviors. Meer
paperbackEngels9789813344648
6-1-2022
This book focuses on the Chinese context to investigate how informal institutions (Confucian culture and its dimensions, religion, political connections) in China affect accounting behaviors. Meer
gebondenEngels9789819705962
22-3-2024
This book examines how Shanghai aims to improve public service provision by accelerating the use of artificial intelligence (AI) in the public sector. Meer
paperbackEngels9789819705993
22-3-2025
This book examines how Shanghai aims to improve public service provision by accelerating the use of artificial intelligence (AI) in the public sector. Meer
paperbackEngels9789819706068
20-4-2024
This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. Meer
gebondenEngels9789819707058
13-3-2024
This book systematically studies and discusses pertinent issues related to household finance in China. This book not only elucidates the concept and connotation of household finance, but also extensively examines the significance and necessity of enhancing household finance and upholding household financial well-being. Meer
paperbackEngels9789819707089
14-3-2025
This book systematically studies and discusses pertinent issues related to household finance in China. This book not only elucidates the concept and connotation of household finance, but also extensively examines the significance and necessity of enhancing household finance and upholding household financial well-being. Meer
gebondenEngels9789819708031
27-3-2024
This open access book offers a comprehensive analysis of China’s way of economic development balancing between efficiency and equity, striving to investigate existing challenges and to discuss the role of fiscal policies and philanthropy to mitigate social inequality. Meer
gebondenEngels9789813347120
30-3-2021
This open access book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental elements. Unlike the traditional definition of strategy as "a plan to achieve a long-term goal from overall considerations”in a linear view, this book defines strategy from non-linear viewpoint as it is in the real world. Meer
paperbackEngels9789813347151
22-3-2022
This open access book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental elements. Unlike the traditional definition of strategy as "a plan to achieve a long-term goal from overall considerations”in a linear view, this book defines strategy from non-linear viewpoint as it is in the real world. Meer
gebondenEngels9789819709793
30-4-2024
This book covers the most recent initiatives in the Malaysian capital market. In doing so, it discusses the Leading Entrepreneur Accelerator Platform Market (LEAP Market), and Special Purpose Acquisition Company (SPAC). Meer
gebondenEngels9789813348455
20-5-2021
This book examines the relationship between family influence and financial performance and non-economic goals in small and medium family-owned enterprises (SME) in Portugal. Meer
paperbackEngels9789813348486
21-5-2022
This book examines the relationship between family influence and financial performance and non-economic goals in small and medium family-owned enterprises (SME) in Portugal. Meer