The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions.  Meer

This book offers a comprehensive guide to navigating the transformation of the workforce due to AI's influence across industries and discusses detailed strategies for executing reskilling and upskilling programs for professionals and managers in charge of workforce development, training, and employee retention in an AI-driven landscape.  Meer

This book offers a comprehensive guide to navigating the transformation of the workforce due to AI's influence across industries and discusses detailed strategies for executing reskilling and upskilling programs for professionals and managers in charge of workforce development, training, and employee retention in an AI-driven landscape.  Meer

This book discusses the multifaceted nature of organisational excellence and proceeds to consider the roles played by data, technological advances leading to innovation, and value-based leadership in guiding an organisation in its journey towards excellence.  Meer

This book investigates the transformative impact of AI, ML, Data Analytics, and IoT on modern business, emphasising their roles in strategic growth, operational efficiency, and data-driven decision-making.  Meer

This book offers a detailed examination of how sustainable technologies are reshaping firm performance. Through an integration of empirical research, expert opinions, and case studies, it explores how green management practices are enhancing business outcomes and contributing to sustainable development.  Meer

This book explores addressing the growing need for insights and practical experiences in this evolving field of cybersecurity for business analytics.  Meer

This book explores the impact of technology on HR practices and how organisations can effectively incorporate these advancements to improve HR processes.  Meer