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Isobel Doole Robin Lowe Alexandra Kenyon
International Marketing Strategy
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Isobel Doole Robin Lowe
Official CIM Coursebook: Strategic Marketing Decisions 2008-2009
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‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. Meer

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