Boeken van Isobel Doole
Isobel Doole
Robin Lowe
Alexandra Kenyon
International Marketing Strategy
€ 101,37
Isobel Doole
Robin Lowe
The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009
€ 75,61
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.
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Isobel Doole
Robin Lowe
Alexandra Kenyon
International Marketing Strategy: Analysis, Development and Implementation
€ 106,22
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade.
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Isobel Doole
Robin Lowe
Strategic Marketing Decisions In Global Markets
€ 164,52
This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment.
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Isobel Doole€ 101,37
Isobel Doole€ 75,61
Isobel Doole€ 106,22
Isobel Doole€ 164,52