Boeken van Eleonora Pantano
Eleonora Pantano
Retail Futures
€ 139,63
The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector.
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Eleonora Pantano
Francesca Serravalle
The Role of Smart Technologies in Decision Making
€ 64,60
This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
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Eleonora Pantano
Bang Nguyen
Charles Dennis
Sabine Gerlach
Internet Retailing and Future Perspectives
€ 118,09
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street.
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Eleonora Pantano
Clara Bassano
Constantinos-Vasilios Priporas
Technology and Innovation for Marketing
€ 249,65
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant.
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Eleonora Pantano
Charles Dennis
Smart Retailing
€ 74,19
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry.
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Eleonora Pantano€ 139,63
Eleonora Pantano€ 64,60
Eleonora Pantano€ 118,09
Eleonora Pantano€ 249,65
Eleonora Pantano€ 74,19