Jennifer Aaker
- Auteur
Dr Jennifer Aaker is a behavioural psychologist, author, and the General Atlantic Professor at Stanford Graduate School of Business. Her research focuses on the psychology of time and money and the choices driving lasting happiness. She teaches courses on innovation, the power of storytelling and purpose.
Dr Jennifer Aaker is a behavioural psychologist, author, and the General Atlantic Professor at Stanford Graduate School of Business. Her research focuses on the psychology of time and money and the choices driving lasting happiness. She teaches courses on innovation, the power of storytelling and purpose.
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Jennifer Aaker
Naomi Bagdonas
Humour, Seriously
This book has finally convinced me that joking around can actually be important and powerful' Ed Gamble'Eye-opening, important and utterly enjoyable.
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Jennifer Aaker
Naomi Bagdonas
Humor, Seriously
There exists a mistaken belief in today’s corporate world: that we have to be serious all the time in order to be taken seriously. But the research tells a different story: that humor can be one of the most powerful tools we have for accomplishing serious things.
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Jennifer Aaker
Andy Smith
Carlye Adler
Chip Heath
Dan Ariely
The Dragonfly Effect – Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business.
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